Pulmuone’s own online store now lists the 730ml Apple product for room-temperature storage and describes it as a 100% apple juice on a reconstituted juice-content basis. KCN lists the same product as PULMUONE I'M REAL 100 APPLE 730ml, Korean name 풀무원 아임리얼 100 사과 730ml, barcode 8801114174555, with 8 bottles/units per carton.
Eight 730ml units represent 5.84 litres of nominal beverage volume in one KCN case. That is already enough to show that the freight problem is completely different from an 82g snack carton. Liquid is dense, and the buyer needs the actual gross case weight and dimensions before building a landed cost.
Pulmuone deliberately moved the brand into ambient juice
Pulmuone announced its first room-temperature I'm Real 100 concentrated vegetable/fruit drinks in January 2025, describing the move as the brand’s entry into ambient fruit-and-vegetable beverages. The company used aseptic paper-pack technology for those concentrated products and said they could remain at room temperature for up to nine months.
Later company material describes the broader I'm Real 100 ambient line as being made from juice and water, without added flavoring, sucralose or acesulfame potassium, and says the line is designed for room-temperature convenience.
The 730ml Apple SKU should still be verified against its own technical specification for exact shelf life and package material. A line-level press release is not a substitute for the batch document. What the official store does confirm directly is the key fact for the importer: this 730ml Apple product is room-temperature stock.
That is a significant change from the mental model many buyers have of the I'm Real brand.
“100” needs careful translation
Pulmuone describes the product as 전체환산과즙함량 100% 사과주스, essentially a 100% apple juice claim on a reconstituted/juice-equivalent basis.
An exporter should preserve the technical meaning of that claim. It should not be casually rewritten as “fresh-pressed 100% apple juice” unless the specification explicitly supports that wording. “Fresh,” “not from concentrate,” “cold pressed” and similar expressions can have specific meanings and should not be inferred from the brand name.
The destination-country label needs the exact ingredient statement and any juice-content declaration required by local beverage rules.
An eight-unit carton carries 5.84 litres before packaging
The arithmetic is simple but commercially useful. Eight 730ml packs equal 5.84 litres of beverage. The physical carton will weigh more than the liquid-equivalent number once bottles or cartons, closures and outer packaging are included.
For sea freight, the buyer should get the current gross weight, case dimensions and pallet pattern. Beverage loads can reach weight constraints long before bulky snacks do. If KCN is mixing I'm Real with cans, PET drinks and dense pantry products, the full load needs to be modeled together.
Breakage or leakage risk also depends on the package format. The exact 730ml packaging should be confirmed rather than inferred from another I'm Real 100 SKU.
KCN has enough I'm Real variants to build a real beverage range
The catalogue contains I'm Real 100 Apple 840ml as six 140ml units, Mango 730ml, Lemon 730ml, and concentrated Tomato and Blueberry lines.
That creates different retail formats rather than only different flavors. The 730ml bottle/pack is a larger household format. The 140ml multipack is portioned. Concentrated products are another proposition again.
A buyer can therefore build the range around usage rather than ordering Apple, Mango and Lemon in identical quantities for symmetry.
For KCN, the current Apple reference is 730ml, barcode 8801114174555, 8 units per carton. The blog should record room-temperature storage from Pulmuone’s own current store, then ask KCN to confirm exact shelf life, case gross weight, dimensions and export-label specification for the offered batch.
