Paldo launched the ARIH brand in 2026 in partnership with BTS. Yonhap reported that BTS participated from the planning stage, contributing to the brand name, flavor profiling and packaging design. Paldo described ARIH as a global brand, with “H” representing harmony, happiness and health.
The first major product family is Modern Noodle, a set of stir-fried noodles designed around Korean and Western flavor combinations. KCN lists ARIH MODERN NOODLE TRUFFLE BULGOGI CUP 125g, Korean name 아리 모던누들 트러플불고기컵 125g, barcode 8809695257667.
Paldo’s own product page gives the cup a current nutrition profile of 500 kcal, 10g protein, 79g carbohydrate, 16g fat, 15g sugars, 8g saturated fat and 1,340mg sodium. Those figures make the product much easier to distinguish from a generic “truffle ramen.”
The noodle architecture is part of the concept. Current ARIH product descriptions describe the line as using wide, flat, fettuccine-style noodles with sauce designed to coat the noodle rather than form a soup. The Truffle Bulgogi flavor takes a Korean bulgogi profile and adds a truffle-led sauce direction. That is exactly the sort of East-West fusion the brand was created to sell internationally.
The buyer should still be careful with the word “truffle.” A front-of-pack flavor name does not tell the importer whether the recipe uses real truffle, truffle oil, truffle flavoring or another aroma system. The exact ingredient specification should answer that question. The same applies to “bulgogi,” which can involve soy, wheat, garlic, pear-style flavor notes or meat-derived components depending on the formula.
The BTS connection is commercially significant, but it also needs discipline. The product can accurately be described as part of a brand co-developed with BTS because Paldo has said so publicly. It should not be described as a BTS-owned company, an exclusive KCN collaboration or a product personally manufactured by the artists.
KCN currently lists the cup weight and barcode but does not expose a verified carton count in the catalogue extract used here. That needs to be confirmed before the article publishes a case configuration. The same applies to shelf life, gross case weight, dimensions and storage.
The existence of a 130g x 4 packet version of Truffle Bulgogi is commercially useful. A buyer can choose the 125g cup for convenience and the 130g multipack for pantry retail. That is a more meaningful range decision than simply adding multiple cup flavors.
Because ARIH launched in 2026, the product should be bought like a new product. The brand has strong visibility, but KCN should still size opening orders around actual retailer commitments rather than treating brand attention as proof of sustained sell-through.
For now, the verified KCN reference is 125g, barcode 8809695257667, with official Paldo nutrition data and 2026 ARIH/BTS launch context. Case data should be added only after KCN confirms it.
